Search Engine Optimization

This page contains informations about the appearance of eSciDoc Solutions in search engines.

 Work in progress 

=General= Most search engines display the search results in form of a list, containing:
 * The Headline of a page
 * A short summary/ snippet of the pages content (ca. 200 characters)
 * The URL of the page

Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.

=Search Engine Specific=

Google
One can register its content at google via a webmasters tool. For this one has to agree the 'Google Terms of Service' which we are very probably not willing to do. But we can influence the display of our data in the search result list.
 * Headline is retrieved from the title tag of the html page
 * Snippet is retrieved (among others) from the description tag of a html page


 * We are anyway creating site-maps to submit to Google, does not that mean that we would have to use the webmasters tool to submit them first time?--Natasa 14:40, 14 September 2009 (UTC)
 * As i understood it, google will index a sitemap when visiting the url. This means we do not have to submit a sitemap, but if we want to make sure google indexed it, we could do it.--Friederike 09:01, 26 October 2009 (UTC)
 * Are there any specific/distinct requirements for google scholar?--Ulla 14:45, 23 October 2009 (UTC)
 * Good point, will check!--Friederike 09:01, 26 October 2009 (UTC)

Bing
=Solution Specific=

PubMan
Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹

Current State
Headline: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ... Snippet: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...

Future State
Headline (title tag): PubMan - title Snippet (description tag): Author:author;Genre:genre;Open Access abstract keyword tag: subject (if provided)

Example: PubMan - Perspective-shifts in event descriptions in Tamil ... Author: Narasimhan, Bhuvana; Gullberg, Marianne; Genre: Journal Article; Open Access Children are able to take multiple perspectives in talking about entities and events...

If there are more than two authors, the sequence is cut after the second author with ",...". "Open Access" appears if there is at least 1 OA component


 * any reasons to keep PubMan in the headline? For eDoc this was not the case i think --Natasa 14:42, 14 September 2009 (UTC)
 * The only reason would be for promotion or as perhaps a sign of 'quality' (in future, when pubman is very famous ;) people might know that publications here are rich of metadata or smth. like that).--Friederike 15:07, 14 September 2009 (UTC)
 * maybe in this case PubMan@MPG would be more proper or smth similar --Natasa 14:19, 28 September 2010 (UTC)


 * See also Pubman specific spec for search engines

Current State
Headline: --- Snippet: ---

Future State
Headline (title tag): ViRR - title Snippet (description tag): Author:author; place, date topic keyword tag: subject (if provided)

Example: ViRR - Vollständiges Corpus Gravaminum Evangelicorum. Author: Oertel, Christian Gottfried; Regensburg, 1775 - 1775 Corpus Evangelicorum, Gravamen, Quelle

If there are more than two authors, the sequence is cut after the second author with ",..."

Current State
Headline: --- Snippet: ---

Future State
Headline (title tag): FACES Album - title Snippet (description tag): Author:author; affiliation; description. Album contains #pics pictures.

Example: FACES Album - Young male expressions Author: Kleinfercher, Friederike; Kristina, Koller; MPDL In this album all young male persons are collected. Album contains 348 pictures.

If there are more than two authors, the sequence is cut after the second author with ",..."

=Current state on example of PubMan=
 * Title Tag: Contains "Publication Manager" + Version + Build Date + Item title, which is too long (max. should be 70)
 * Description Tag: Not used
 * Keyword Tag: Not used
 * Robots Tag: Not used (e.g. tell robot not to take information from Open Directory Project)

=Additional Material=

General

 * Article on how to write 'good' title tags [1]
 * Tool to check a page for SEO [5]

Yahoo!

 * Optimize appearance in Yahoo! [2]

Google

 * Googles SEO (Search Engine Optimization) Guide [3]
 * Google: How to optimize your snippet (Blogpost) [4]

Useful links

 * http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/
 * http://www.100seotips.com/
 * http://suchmaschinenoptimierung.michaelsattler.de/
 * Google search for blogs on SEO