Search Engine Optimization

This page contains informations about the appearance of eSciDoc Solutions in search engines.

---- Work in progress ----

General

Most search engines display the search results in form of a list, containing:

• The Headline of a page
• A short summary/ snippet of the pages content (ca. 200 characters)
• The URL of the page

Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.

Search Engine Specific

Google

One can register its content at google via a webmasters tool. For this one has to agree the 'Google Terms of Service' which we are very probably not willing to do. But we can influence the display of our data in the search result list.

• Headline is retrieved from the title tag of the html page
• Snippet is retrieved (among others) from the description tag of a html page

We are anyway creating site-maps to submit to Google, does not that mean that we would have to use the webmasters tool to submit them first time?--Natasa 14:40, 14 September 2009 (UTC)

Solution Specific

PubMan

Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹

Headline

• Current: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ...
• Desired: PubMan - Perspective-shifts in event descriptions in Tamil ...
  • any reasons to keep PubMan in the headline? For eDoc this was not the case i think --Natasa 14:42, 14 September 2009 (UTC)
  • The only reason would be for promotion or as perhaps a sign of 'quality' (in future, when pubman is very famous ;) people might know that publications here are rich of metadata or smth. like that).--Friederike 15:07, 14 September 2009 (UTC)

Snippet

• Current: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...
• Desired: Author:author;Genre:genre;Open Access abstract
  

If there are more than two authors, the sequence is cut after the second author with ",...". "Open Access" appears if there is at least 1 OA component

PubMan - Perspective-shifts in event descriptions in Tamil ...
Author: Narasimhan, Bhuvana; Gullberg, Marianne; Genre: Journal Article; Open Access
Children are able to take multiple perspectives in talking about entities and events...

ViRR

Example: A work from the ViRR Collection (same for multivolume, volume and monograph)

Headline

• Current Headline: ---
• Desired Headline: ViRR - Vollständiges Corpus Gravaminum Evangelicorum.

Snippet

• Current: ---
• Desired: Author:author; place, date topic
  

If there are more than two authors, the sequence is cut after the second author with ",..."

ViRR - Vollständiges Corpus Gravaminum Evangelicorum.
Author: Oertel, Christian Gottfried; Regensburg, 1775 - 1775
Corpus Evangelicorum, Gravamen, Quelle

FACES

Example: Faces Album "Male Research"

Headline

• Current: ---
• Desired: FACES Album - Male Research

Snippet

• Current: ---
• Desired: Author:author; affiliation; description. Album contains #pics pictures.
  

If there are more than two authors, the sequence is cut after the second author with ",..."

FACES Album - Young male expressions
Author: Kleinfercher, Friederike; Kristina, Koller; MPDL
In this album all young male persons are collected. Album contains 348 pictures. 

¹ PubMan item was only found in google

Current state on example of PubMan

• Title Tag: Contains "Publication Manager" + Version + Build Date + Item title, which is too long (max. should be 70)
• Description Tag: Not used
• Keyword Tag: Not used
• Robots Tag: Not used (e.g. tell robot not to take information from Open Directory Project)

Additional Material

General

• Article on how to write 'good' title tags [1]
• Tool to check a page for SEO [5]

Yahoo!

• Optimize appearance in Yahoo! [2]

Google

• Googles SEO (Search Engine Optimization) Guide [3]
• Google: How to optimize your snippet (Blogpost) [4]

Uniform Resource Locator

Enhanced Scientific Documentation

Coordinated Universal Time

Publication Management

Electronic Documentation

Open Access

Virtueller Raum Reichsrecht

Max Planck Digital Library