Search Engine Optimization

This page contains informations about the appearance of eSciDoc Solutions in search engines.

---- Work in progress ----

General

Most search engines display the search results in form of a list, containing:

• The Headline of a page
• A short summary/ snippet of the pages content (ca. 200 characters)
• The URL of the page

Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.

Search Engine Specific

Google

One can register its content at google via a webmasters tool. For this one has to agree the 'Google Terms of Service' which we are very probably not willing to do. But we can influence the display of our data in the search result list.

• Headline is retrieved from the title tag of the html page
• Snippet is retrieved (among others) from the description tag of a html page

Solution Specific

PubMan

Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹

Headline

• Current: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ...
• Desired: PubMan - Perspective-shifts in event descriptions in Tamil ...

Snippet

• Current: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...
• Desired: To be defined (Name of author (max ?), Extract abstract (max. lines?), Genre, Source, Affiliation, Indicate if item has OA component)

~ check discussion page for examples

ViRR

Example: A Multivolume from the ViRR Collection

Headline

• Current Headline: ---
• Desired Headline: ViRR - Vollständiges Corpus Gravaminum Evangelicorum.

Snippet

• Current: ---
• Desired: To be defined (e.g. Name of author, Date, Place, Topic)

~ check discussion page for examples

FACES

Example: Faces Album "Male Research"

Headline

• Current: ---
• Desired: FACES Album - Male Research

Snippet

• Current: ---
• Desired: To be defined (e.g. Author, Description, Affiliation, Number of Pictures in album)

~ check discussion page for examples

¹ PubMan item was only found in google

Current state on example of PubMan

• Title Tag: Contains no value information and is too long (max. should be 70)
• Description Tag: Not used
• Keyword Tag: Not used
• Robots Tag: Not used (e.g. tell robot not to take information from Open Directory Project)

Additional Material

General

• Article on how to write 'good' title tags [1]
• Tool to check a page for SEO [5]

Yahoo!

• Optimize appearance in Yahoo! [2]

Google

• Googles SEO (Search Engine Optimization) Guide [3]
• Google: How to optimize your snippet (Blogpost) [4]

Uniform Resource Locator

Enhanced Scientific Documentation

Publication Management

Open Access

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