Search Engine Optimization

From MPDLMediaWiki
Jump to navigation Jump to search

This page contains informations about the appearance of eSciDoc Solutions in search engines.

---- Work in progress ----

General[edit]

Most search engines display the search results in form of a list, containing:

  • The Headline of a page
  • A short summary/ snippet of the pages content
  • The link to the page

Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.

Search Engine Specific[edit]

Google[edit]

One can register its content at google via a webmasters tool. For this one has to agree the 'Google Terms of Service' which we are very probably not willing to do. But we can influence the display of our data in the search result list.

  • Headline is retrieved from the title tag of the html page
  • Snippet is retrieved (among others) from the description tag of a html page

Yahoo[edit]

Bing[edit]

Solution Specific[edit]

PubMan[edit]

Example: "Perspective-shifts in event descriptions in Tamil child language" ¹

Headline[edit]

  • Current: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ...
  • Desired: PubMan - Perspective-shifts in event descriptions in Tamil ...

Snippet[edit]

  • Current: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...
  • Desired: To be defined e.g.:
    • Name of author (max. 3)
    • Extract abstract (max 2 lines)
    • Genre
    • Source
    • Affiliation
    • Indicate if item has OA component

ViRR[edit]

Headline[edit]

  • Current Headline:
  • Desired Headline:

FACES[edit]

Headline[edit]

  • Current Headline:
  • Desired Headline:

¹ PubMan item was only found in google

Additional Material[edit]

General[edit]

  • Article on how to write 'good' title tags [1]

Yahoo![edit]

  • Optimize appearance in Yahoo! [2]

Google[edit]

  • Googles SEO (Search Engine Optimization) Guide [3]
  • Google: How to optimize your snippet (Blogpost) [4]

Bing[edit]