Difference between revisions of "Search Engine Optimization"

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<p style="color:white; background-color:#A2CD5A;">'''---- Work in progress ----''' </p>
<p style="color:white; background-color:#A2CD5A;">'''---- Work in progress ----''' </p>


==General==
=General=
Most search engines display the search results in form of a list, containing:
Most search engines display the search results in form of a list, containing:
* The '''Headline''' of a page
* The '''Headline''' of a page
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Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.
Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.


==Search Engine Specific==
=Search Engine Specific=


===Google===
==Google==
One can register its content at google via a [http://www.google.com/submityourcontent/index.html webmasters tool]. For this one has to agree the [http://www.google.com/accounts/TOS?loc=us&hl=en 'Google Terms of Service'] which we are very probably not willing to do. But we can influence the display of our data in the search result list.
One can register its content at google via a [http://www.google.com/submityourcontent/index.html webmasters tool]. For this one has to agree the [http://www.google.com/accounts/TOS?loc=us&hl=en 'Google Terms of Service'] which we are very probably not willing to do. But we can influence the display of our data in the search result list.
* '''Headline''' is retrieved from the title tag of the html page
* '''Headline''' is retrieved from the title tag of the html page
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:We are anyway creating site-maps to submit to Google, does not that mean that we would have to use the webmasters tool to submit them first time?--[[User:Natasab|Natasa]] 14:40, 14 September 2009 (UTC)
:We are anyway creating site-maps to submit to Google, does not that mean that we would have to use the webmasters tool to submit them first time?--[[User:Natasab|Natasa]] 14:40, 14 September 2009 (UTC)
:: As i understood it, google will index a sitemap when visiting the url. This means we do not have to submit a sitemap, but if we want to make sure google indexed it, we could do it.--[[User:Kleinfercher|Friederike]] 09:01, 26 October 2009 (UTC)
:Are there any specific/distinct requirements for google scholar?--[[User:Uat|Ulla]] 14:45, 23 October 2009 (UTC)
:: Good point, will check!--[[User:Kleinfercher|Friederike]] 09:01, 26 October 2009 (UTC)


===Yahoo===
==Yahoo==


===Bing===
==Bing==


==Solution Specific==
=Solution Specific=


===PubMan===
==PubMan==
Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹
Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹


====Headline====
===Current State===
* Current: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ...
Headline: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ... <br/>
* Desired: PubMan - Perspective-shifts in event descriptions in Tamil ...
Snippet:  DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...
**any reasons to keep PubMan in the headline? For eDoc this was not the case i think --[[User:Natasab|Natasa]] 14:42, 14 September 2009 (UTC)
 
**The only reason would be for promotion or as perhaps a sign of 'quality' (in future, when pubman is very famous ;) people might know that publications here are rich of metadata or smth. like that).--[[User:Kleinfercher|Friederike]] 15:07, 14 September 2009 (UTC)
===Future State===
Headline (title tag): PubMan - ''title''<br/>
Snippet (description tag):  Author:''author'';Genre:''genre'';Open Access ''abstract''<br/>
keyword tag: ''subject'' (if provided)
 
'''Example:'''
PubMan - Perspective-shifts in event descriptions in Tamil ...
Author: Narasimhan, Bhuvana; Gullberg, Marianne; Genre: Journal Article; Open Access
Children are able to take multiple perspectives in talking about entities and events...
 
If there are more than two authors, the sequence is cut after the second author with ",...". "Open Access" appears if there is at least 1 OA component
 
*any reasons to keep PubMan in the headline? For eDoc this was not the case i think --[[User:Natasab|Natasa]] 14:42, 14 September 2009 (UTC)
:The only reason would be for promotion or as perhaps a sign of 'quality' (in future, when pubman is very famous ;) people might know that publications here are rich of metadata or smth. like that).--[[User:Kleinfercher|Friederike]] 15:07, 14 September 2009 (UTC)
::maybe in this case '''PubMan@MPG''' would be more proper or smth similar --[[User:Natasab|Natasa]] 14:19, 28 September 2010 (UTC)
 
* See also [[PubMan_Func_Spec_Search_Engine_Optimization | Pubman specific spec]] for search engines
 
==ViRR==


====Snippet====
===Current State===
* Current: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...
Headline: ---<br/>
* Desired: To be defined (Name of author (max ?), Extract abstract (max. lines?), Genre, Source, Affiliation, Indicate if item has OA component)
Snippet: ---
~ check discussion page for examples


===ViRR===
===Future State===
Example: A work from the ViRR Collection (same for multivolume, volume and monograph)
Headline (title tag): ViRR - ''title'' <br/>
====Headline====
Snippet (description tag): Author:''author''; ''place'', ''date'' ''topic'' <br/>
* Current Headline: ---
keyword tag: ''subject'' (if provided)
* Desired Headline: ViRR - Vollständiges Corpus Gravaminum Evangelicorum.


====Snippet====
'''Example:'''
* Current: ---
* Desired: Author:''author''; ''place'', ''date'' ''topic'' <br/>
If there are more than two authors, the sequence is cut after the second author with ",..." <br/>
  ViRR - Vollständiges Corpus Gravaminum Evangelicorum.
  ViRR - Vollständiges Corpus Gravaminum Evangelicorum.
  Author: Oertel, Christian Gottfried; Regensburg, 1775 - 1775
  Author: Oertel, Christian Gottfried; Regensburg, 1775 - 1775
  Corpus Evangelicorum, Gravamen, Quelle
  Corpus Evangelicorum, Gravamen, Quelle


===FACES===
If there are more than two authors, the sequence is cut after the second author with ",..."
Example: Faces Album "Male Research"
 
====Headline====
==FACES==
* Current: ---
 
* Desired: FACES Album - Male Research
===Current State===
Headline: ---<br/>
Snippet: ---


====Snippet====
===Future State===
* Current: ---
Headline (title tag): FACES Album - ''title'' <br/>
* Desired: Author:''author''; ''affiliation''; ''description''. Album contains ''#pics'' pictures.  <br/>
Snippet (description tag): Author:''author''; ''affiliation''; ''description''. Album contains ''#pics'' pictures.  <br/>
If there are more than two authors, the sequence is cut after the second author with ",..."


'''Example:'''
  FACES Album - Young male expressions
  FACES Album - Young male expressions
  Author: Kleinfercher, Friederike; Kristina, Koller; MPDL
  Author: Kleinfercher, Friederike; Kristina, Koller; MPDL
  In this album all young male persons are collected. Album contains 348 pictures.  
  In this album all young male persons are collected. Album contains 348 pictures.  


¹ PubMan item was only found in google
If there are more than two authors, the sequence is cut after the second author with ",..."


==Current state on example of PubMan==
=Current state on example of PubMan=
* Title Tag: Contains "Publication Manager" + Version + Build Date + Item title, which is too long (max. should be 70)
* Title Tag: Contains "Publication Manager" + Version + Build Date + Item title, which is too long (max. should be 70)
* Description Tag: Not used
* Description Tag: Not used
Line 77: Line 95:
* Robots Tag: Not used (e.g. tell robot not to take information from [http://www.dmoz.org/ Open Directory Project])
* Robots Tag: Not used (e.g. tell robot not to take information from [http://www.dmoz.org/ Open Directory Project])


==Additional Material==
=Additional Material=
===General===
==General==
* Article on how to write 'good' title tags [http://searchenginewatch.com/3628175 [1]]
* Article on how to write 'good' title tags [http://searchenginewatch.com/3628175 [1]]
* Tool to check a page for SEO [http://www.seoworkers.com/tools/analyzer.html [5]]
* Tool to check a page for SEO [http://www.seoworkers.com/tools/analyzer.html [5]]
===Yahoo!===
==Yahoo!==
* Optimize appearance in Yahoo! [http://help.yahoo.com/l/us/yahoo/search/indexing/indexing-11.html [2]]
* Optimize appearance in Yahoo! [http://help.yahoo.com/l/us/yahoo/search/indexing/indexing-11.html [2]]
===Google===
==Google==
* Googles SEO (Search Engine Optimization) Guide [http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf [3]]
* Googles SEO (Search Engine Optimization) Guide [http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf [3]]
* Google: How to optimize your snippet (Blogpost) [http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html [4]]
* Google: How to optimize your snippet (Blogpost) [http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html [4]]
===Bing===
==Bing==
 
==Useful links==
* http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/
* http://www.100seotips.com/
* http://suchmaschinenoptimierung.michaelsattler.de/
* [http://www.google.de/search?q=SEO+tips&hl=en&client=firefox-a&hs=NRP&rls=org.mozilla:de:official&prmd=nlv&source=univ&tbs=blg:1&tbo=u&ei=FjAjTNylDY75Oa7hoP0E&sa=X&oi=blogsearch_group&ct=title&resnum=13&ved=0CFYQrgQwDA Google search for blogs on SEO]
 
[[Category:PubMan_Functional_Specification|Search Engine Optimization]]
[[Category:VIRR_Functional_specification | Search Engine Optimization]]
[[Category:Faces_Functional_Specification|Search Engine Optimization]]
[[Category: ESciDoc]]

Latest revision as of 09:16, 19 August 2013

This page contains informations about the appearance of eSciDoc Solutions in search engines.

---- Work in progress ----

General[edit]

Most search engines display the search results in form of a list, containing:

  • The Headline of a page
  • A short summary/ snippet of the pages content (ca. 200 characters)
  • The URL of the page

Following information should give an short overview in which search engines we can influence the appearance of eSciDoc solutions search hits.

Search Engine Specific[edit]

Google[edit]

One can register its content at google via a webmasters tool. For this one has to agree the 'Google Terms of Service' which we are very probably not willing to do. But we can influence the display of our data in the search result list.

  • Headline is retrieved from the title tag of the html page
  • Snippet is retrieved (among others) from the description tag of a html page
We are anyway creating site-maps to submit to Google, does not that mean that we would have to use the webmasters tool to submit them first time?--Natasa 14:40, 14 September 2009 (UTC)
As i understood it, google will index a sitemap when visiting the url. This means we do not have to submit a sitemap, but if we want to make sure google indexed it, we could do it.--Friederike 09:01, 26 October 2009 (UTC)
Are there any specific/distinct requirements for google scholar?--Ulla 14:45, 23 October 2009 (UTC)
Good point, will check!--Friederike 09:01, 26 October 2009 (UTC)

Yahoo[edit]

Bing[edit]

Solution Specific[edit]

PubMan[edit]

Example: Publication with title "Perspective-shifts in event descriptions in Tamil child language" ¹

Current State[edit]

Headline: Publication Manager 4.1.6 build date 2009-03-20 13:04:12 ...
Snippet: DownloadE-Mail. Item StatisticsRevisionsRelease HistoryView item. Perspective-shifts in event descriptions in Tamil child language. Item is Released ...

Future State[edit]

Headline (title tag): PubMan - title
Snippet (description tag): Author:author;Genre:genre;Open Access abstract
keyword tag: subject (if provided)

Example:
PubMan - Perspective-shifts in event descriptions in Tamil ...
Author: Narasimhan, Bhuvana; Gullberg, Marianne; Genre: Journal Article; Open Access
Children are able to take multiple perspectives in talking about entities and events...

If there are more than two authors, the sequence is cut after the second author with ",...". "Open Access" appears if there is at least 1 OA component

  • any reasons to keep PubMan in the headline? For eDoc this was not the case i think --Natasa 14:42, 14 September 2009 (UTC)
The only reason would be for promotion or as perhaps a sign of 'quality' (in future, when pubman is very famous ;) people might know that publications here are rich of metadata or smth. like that).--Friederike 15:07, 14 September 2009 (UTC)
maybe in this case PubMan@MPG would be more proper or smth similar --Natasa 14:19, 28 September 2010 (UTC)

ViRR[edit]

Current State[edit]

Headline: ---
Snippet: ---

Future State[edit]

Headline (title tag): ViRR - title
Snippet (description tag): Author:author; place, date topic
keyword tag: subject (if provided)

Example:
ViRR - Vollständiges Corpus Gravaminum Evangelicorum.
Author: Oertel, Christian Gottfried; Regensburg, 1775 - 1775
Corpus Evangelicorum, Gravamen, Quelle

If there are more than two authors, the sequence is cut after the second author with ",..."

FACES[edit]

Current State[edit]

Headline: ---
Snippet: ---

Future State[edit]

Headline (title tag): FACES Album - title
Snippet (description tag): Author:author; affiliation; description. Album contains #pics pictures.

Example:
FACES Album - Young male expressions
Author: Kleinfercher, Friederike; Kristina, Koller; MPDL
In this album all young male persons are collected. Album contains 348 pictures. 

If there are more than two authors, the sequence is cut after the second author with ",..."

Current state on example of PubMan[edit]

  • Title Tag: Contains "Publication Manager" + Version + Build Date + Item title, which is too long (max. should be 70)
  • Description Tag: Not used
  • Keyword Tag: Not used
  • Robots Tag: Not used (e.g. tell robot not to take information from Open Directory Project)

Additional Material[edit]

General[edit]

  • Article on how to write 'good' title tags [1]
  • Tool to check a page for SEO [5]

Yahoo![edit]

  • Optimize appearance in Yahoo! [2]

Google[edit]

  • Googles SEO (Search Engine Optimization) Guide [3]
  • Google: How to optimize your snippet (Blogpost) [4]

Bing[edit]

Useful links[edit]